A Gift from Gucci

August 30, 2010

By Katrice

Today is a good day for fashion. In celebration of the launch of its new luxury Digital Flagship store at gucci.com, Gucci will offer a spectacular benefit to brand enthusiasts on September 22, 2010, through a virtual view of its fashion show via Gucci Connect E-vent, hosted on gucciconnect.com. Taking live-streaming of fashion shows to the next level, Gucci E-vent will allow users to share their live webcam videos – online and at the Gucci show space – with assigned virtual seating at the E-vent. 
Beginning today, virtual guests will be able to sign up on gucciconnect.com to receive an e-ticket granting them access to the E-vent as a virtual attendee at Frida Giannini's Women’s Spring Summer 2011 in Milan on September 22. Gucci Connect E-vent will offer the same guest benefits to virtual guests as Milan event guests with live runway presentation, virtual seating with webcam videos shared at the Gucci show space and social networking opportunities. Through Gucci Connect’s webcam share technology, virtual guests will be mixing with the world's buyers and press, who attend the seasonal fashion shows in New York, London, Milan and Paris.
And that's not all. Gucci is also offering two unique VIP opportunities for participants. By signing up for an e-ticket at gucciconnect.com, virtual guests will be entered for a chance to win a trip for two to attend the Milan Women's Spring Summer 2011 fashion show in person. In addition, the Gucci Connect E-vent Facebook App will allow virtual guests to create groups and compete for VIP seating at the E-vent on gucciconnect.com.

The Gucci Connect E-vent Timeline
  • On August 30th, sign up to receive an e-ticket to gain access to the E-vent and be entered for a chance to win a trip for two to attend the fashion show in Milan.  The winner of the tickets to the Women’s Spring Summer 2011 fashion show will be announced on September 10th .
  • Install the Facebook App and compete to create the largest group for a chance to become VIP e-guests with VIP virtual seating.  The VIP group will be announced on September 20 and have their webcams projected at the show.  
  • Gucci e-ticket holders can sign into gucciconnect.com on September 22nd for the E-vent and share their webcam or photo with other virtual guests.  Live streaming coverage will offer four different camera angles. Virtual guests can meet other guests worldwide with live guest list, live chat, Facebook Connect and Twitter.  
Gucci, a pioneer of the luxury online shopping experience since 2002, today opened its new luxury Digital Flagship store at gucci.com. Following an 18 month architectural renovation, the new online retail destination takes advantage of the most innovative technologies available today thereby seamlessly integrating rich content, shopping and social networking to provide the site's monthly 2.5 million unique visitors with an aesthetic and customer-oriented experience that replicates the one they have when entering a Gucci signature flagship store in Rome, New York, London or Shanghai.

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