Quickie: Introducing H&M+

January 04, 2012

By Katrice 

This spring H&M will rebrand it's plus size collections as H&M+. 

Formerly, Big is Beautiful, the new moniker signals that at H&M fashion will always come before size, according to the brand whose 
philosophy is to bring you fashion and quality at the best price.
 H&M+ will include a range of versatile, modern essentials  the a flirty blazer and perfect long sweater as well as twin sets, white shirts and ankle-length pants — in sizes 44-54 and will be available in select U.S. stores. 

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