Fenty Beauty by Rihanna Launches

September 08, 2017





First things first, I'm not a Rihanna stan. But, I am a beauty enthusiast. I love everything that is created to make a woman feel more beautiful in her skin  from the most minimal offering to the most elaborate. I like a little and I love a lot. Fenty Beauty by Rihanna launched at midnight (technically 3 a.m. ... yes, I was checking), and there's very good reason to be paying attention to the newest global brand in the Sephora family. There are 40 foundation shades. As they say at church: That's a good place to clap. 

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, created the line with a vision of redefining the rules with light-as-air formulas that love to be layered, in a global lineup of shades designed for all. She said she was inspired to do so after trying to find products that worked across all skin types and tones. Her mandate of inclusivity led to the development of a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna created makeup to inspire. “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”

I'm in love with all of this.

Let me know if you're trying it and what you're buying. 

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